Susan's Blog

Use Teamwork to Reach the Top

In sales, it’s important to realize that being a part of a team is a major benefit and can lead you a more successful career path; in order to achieve your full potential as a top sales performer, you must grasp the strength that comes with being a part of a dependable group and take full advantage of it.

For most climbers, going it alone is neither the safest nor the most efficient way to reach the summit. Inevitably, soloists run smack up against the limits of what they can achieve on their own. Without the support and experience of a team, they can expose themselves to extreme risks that reduce their chances of a successful outcome.

In sales, too, lone wolves can leave themselves vulnerable when they fail to forge the long-term relationships, teams, and networks they need to achieve at the highest levels throughout their careers. They may find intermittent success thanks to their great instincts, confidence, and drive to achieve. But these attributes will only serve them well for a while. Inevitably they will experience a major setback, such as a lost sale caused by their failure to consult with colleagues to confirm the technical feasibility of a proposed solution.

Top sales performers refuse to be stymied by their personal limitations. They set lofty goals and find ways to achieve them on an ongoing basis. Because they recognize that they must rely on others, they establish partnerships with influential members of their civic and business communities to acquire industry knowledge and client access. They invest in building strong relationships with their company’s leaders to secure the organizational resources they need to mount successful sales campaigns. Then they leverage these relationships to recruit and lead cross-functional teams to the summit of sales success.

On Everest, climbers rely on Sherpas to help them reach the summit. In Conquering the Seven Summits of Sales, Susan Ershler shows you how to build and lead your own “Sherpa Team.”

Remember to follow these tips and invest in your relationship with your colleagues and team; this will inevitably help you advance in your career as a top performing salesman or saleswoman down the line.

 

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